Raya FMCG

Raya FMCG (Raya For FMCG Distribution, commercial register 60053) presents itself as a key player in Egypt's fast-moving consumer goods sector, and its parent Raya Holding describes it as the group's FMCG distribution arm. Its office is at Galleria40 on 26th of July Street in Sheikh Zayed City, and its site also lists the Raya headquarters in 6th of October City, Giza. The company says it provides sales and distribution, merchandising, export and logistics services. The company states that it covers all of Egypt through a branch network; Raya Holding says it reaches more than 14 governorates through more than 13 distribution centres, serving over 30,000 direct and over 40,000 indirect points of sale. Its location map shows branches in El Barageel, Alexandria, Helwan, Katameya, El Mearag, Mostorod, Qalyub, Tanta, Fayoum, Minya, Qena and Luxor, plus a warehouse in Obour. It serves traditional and modern trade, wholesale, hotels, restaurants and cafés, corporate B2B and online sales, with merchandising, marketing, customer service and telesales. In food, the company lists among its partners Nestlé (Nescafé, KitKat, Nestlé Fitness, Cerelac, Maggi and Nido), Nestlé Professional (Starbucks and Bonjorno) for cafés, restaurants and hotels, Froneri ice cream, IFFCO for edible oils, margarine and confectionery (with brands shown including Noor, Amira, Marzouka and Fern), Montana frozen vegetables and fruits, Terra Delyssa and Terra Di Olio Tunisian olive oils from CHO Group, Mamma's Choice and Hot n Crispy from IFCG Egypt, and Rabea Tea from A.M.S. Baeshen, with which it signed an exclusive distribution agreement for the HoReCa sector. It also lists Britannia (Good Day, Marie Gold), Egygulf and Wonders Food snacks, Emirates Macaroni Factory, Wadi Food, Green Meadows (Dixie Mills, Mainz), KSY Juice Blends and Mulwarra Export for Australian Wagyu beef. Raya Holding also names PepsiCo and Dairy Distributors among its partners. The company presents its own product portfolio, including Solano tuna and Wagyu Prime Australian beef, alongside Tunato tuna, Sardinato Moroccan sardines, Right canned foods, Haneya staples (pasta, rice, fava beans, tomato paste and vinegar), Sorenti pasta, Makarony Polskie, La Bandiera canned ingredients for professional kitchens and Jebal Turkish coffee for cafés, some of them offered as private label for export. Its site displays the ISO 9001 and Egyptian National Food Safety Authority logos, and the company says its vision is to be a leading distributor in Egypt and the region.