SATRA SAHEL

SATRA SAHEL (SATRA SAHEL TRADE & SUPPLY) is a Mauritanian limited liability company (SARL) headquartered in the Toujounine district of Nouakchott. It presents itself as a business-to-business (B2B) import and distribution company and a developer of digital tools for small and medium-sized businesses, with 100% Mauritanian capital. It says its mission is to make life easier for Mauritanian SMEs by combining classic supply with digital tools, and that its name joins its trading identity, SATRA, with its roots in the Sahel. The company says it handles the whole import chain: sourcing from verified manufacturers in Asia, Europe, Africa and the Americas, port customs clearance and market launch, pooling volumes to offer competitive prices and steady supply. It says it has dry, chilled (0 to 4°C) and frozen (-18°C) storage in Nouakchott, with order preparation, cross-docking and nationwide transport, and that it distributes in Nouakchott and across Mauritania. It serves restaurants, snack bars, hotels, caterers, canteens, supermarkets and grocers as well as wholesalers, semi-wholesalers and depots, selling by the carton, pallet or container, with credit based on the customer's profile and follow-up on WhatsApp. The company calls food the heart of its business. Its flagship products include vegetable oil, sugar, rice, wheat, flour, pasta, tomato paste, canned goods, milk powder and frozen fries, halal frozen poultry in cartons, and frozen fruit (strawberries, berries, mango and pineapple) cut for food service, pastry and ice cream, imported in reefer containers to Nouakchott. Its online catalogue lists Royal Umbrella broken rice, Maleka rice, Yebreg rice, Elmendi basmati rice, pastry flour, sugar, Rim pasta, ECCO, INCO and Mellatte milk powders and Madina instant coffee, along with food-service packaging. The company states that all its food products are halal, labelled in Arabic and French and compliant with Mauritanian standards, and that it relies on direct partnerships with qualified international producers. It sums up its values as availability seven days a week, transparency, adaptability to local constraints, modernity and long-term relationships. Alongside trading, it develops business software, chiefly the TRAS platform.