SIGMA – Ejmel Group

SIGMA is the fast-moving consumer goods (FMCG) import and distribution company of Ejmel Group in Mauritania, presented on the group's website under its FMCG / food products division. The group describes itself as a leader in Mauritania in importing and distributing the world's biggest brands across several sectors, headquartered in Nouakchott at 23-086 Avenue Ahmed Salem Ould Ghadde (P.O. Box 1060). The site says the group was created after noticing a lack of quality products on the market, that it has more than 15 years of experience, that more than 100 companies consult it and that it has more than 20 subsidiaries and international partnerships. The group describes SIGMA as a leading import and distribution company specialising in FMCG and professional solutions, with a strong presence in the local market. It says SIGMA relies on solid logistics infrastructure and an experienced commercial team and ensures efficient market coverage through modern trade, traditional retail and professional channels, adding that it has expertise in distribution, marketing and supply chain management. The company says it represents and distributes internationally recognised brands across food, beverages, personal care and household categories. In its food brands section the site shows the logos of Calvo tuna, Ybarra, Weetabix breakfast cereals, Alpen muesli, Fini confectionery, Don Simón juices, Şimşek, XIXO and Kabisa. SIGMA says it focuses on long-term partnerships with global manufacturers, offering reliable market access, structured brand development and sustainable growth, and that it aims to become a key reference in FMCG and professional distribution. The group states that its team can launch and grow brands to high operating standards and that permanent communication with its partners makes for good, mutually beneficial relationships. The group is also active in automotive parts, mining, agriculture, marine, energy, construction and travel.