Sunrise Distribution

Sunrise Distribution is a Riyadh-based FMCG importer and distributor (King Fahd Road, Al Olaya District) that says it imports international food, beverage, personal care and household brands and sells them through the Kingdom's leading retail chains, marketplaces, quick-commerce apps and pharmacy chains. It describes itself as one partner from the first shipment to the shelf; its website does not state a founding year or legal form. The company says its head office is in Riyadh and that it delivers to all major cities of the Kingdom, with active accounts at 12 retail, marketplace and app partners: LuLu Hypermarket, Carrefour, Jarir Bookstore, Nesto Hypermarket, Hyper Al Wafa, noon, Amazon.sa, Amazon.ae, Ninja, HungerStation, Trolley and Doos, plus the Kingdom's leading pharmacy chains for personal care, baby care and wellness ranges. The company says it carries six categories: food and beverages (pantry staples, canned goods, juices and drinks), snacks and confectionery (chocolate, biscuits, chips and sweets), personal care, household care, baby care, and health and wellness. Its website does not name the brands it imports and instead offers its brand catalogue on request; it states that its products are 100% genuine from authorised channels, SFDA-compliant and supplied with long remaining shelf life. The company presents a four-stage model: agreeing range, landed costs and target shelf prices; import and compliance with SFDA requirements, labelling and shipment handling to its Riyadh base; listing and launch with retailers and platforms; and sell-through with replenishment against purchase orders and platform promotions. For retailers it offers competitive wholesale pricing with flexible order volumes and dedicated account support with replies within one working day, and it names integrity, excellence and teamwork as its values.