Target Trade (Target Pazarlama Plastik A.Ş.)

Target Trade is the trading name of Target Pazarlama Plastik San. ve Tic. A.Ş., based in Silivri, Istanbul. The company says it entered the sector with more than 30 years of experience in FMCG and foreign trade, carried this into manufacturing through strategic investments and acquired the brands of Lolliboni A.Ş., becoming an integrated producer in the toy candy category; its catalogue states that it made this new move from 2020. According to the company, its food production facilities, offices and warehouses in Beylikdüzü and Silivri cover a total enclosed area of 10,000 m². Alongside candy production it runs its own packaging department with a production and packaging staff of 80, sourcing domestic, certified toys and integrating them into its products, and it puts its total workforce at 250. It says it holds all the certificates required for food production, without naming them. Its range covers surprise eggs (mini, midi, jumbo, heart-shaped and on a string), the Big Toy Lollipop and Mini Big Toy Lollipop, lollipops with gum, patterned and gift lollipops and a tongue-painting sour lollipop, and candy-filled toys such as ball and mushroom money boxes, surprise hamburgers, surprise fruit and vegetables, mini bags, suitcases, chests, doctor and beauty sets, candy boxes and a gum machine, alongside surprise packs, sour belts and sour sticks, sour gel candy, candy with bubble-gum filling, cocoa dragees, hazelnut cream with sticks, wafers, medallion chocolate, lipstick candy and cornets, including the Tiny Cornet filled with milk and hazelnut cream. The company states that it holds Turkish and European rights in the toy candy category for licences including Hello Kitty, Kuromi, PJ Masks, My Little Pony and Transformers, and also sells its own designs under the Lolliboni brand (Unicorn, Little Dragon, Dinosaur). The company says its dealer network in 48 Turkish provinces reaches 20,000 points of sale, with 12 distribution vehicles in Istanbul alone, and its catalogue states that it exports to 78 countries and operates in Turkey, Europe, the USA and the Middle East. It shows participation in fairs including Prodexpo Moscow (February 2024), Anuga and ISM in Cologne, Gulfood, SIAL China, IFE London and PLMA Amsterdam, and says its vision is to become Turkey's leading brand in the toy candy sector.