Toybox

Toybox Gıda A.Ş. is a Turkish joint-stock company based in the Alipaşa neighbourhood of Silivri, Istanbul. The company states that it began production in 1996, has since kept a leading position in its sector, particularly in the Turkish domestic market, and initially made "Surprise Magic Toy Gum" for children before broadening its range in recent years to reach young and adult consumers as well. The company says its factory runs production lines for jelly, licorice, marshmallow, toy gum and metre gum, lollipops, real-chocolate products, hard and soft filled candies, toy egg chocolate and figure chocolate, with a total annual capacity of 15,000 tonnes, and that its products hold local and international food-safety certificates, which it does not name. Its range is presented in seven groups: toy products such as 4 Slice (jelly and jelly beans with surprise toys), Big Egg, Heroo's (Drajebon coloured chocolate dragées with a gift toy) and Yooyo (a toy with jelly, Drajebon, a tattoo and a taso); gum products: toy gum, Shoocky filled gum in strawberry, apple, lemon and sour cherry, Metre Sakız and Metre Sakız 2in1 tape gum, and Misket Galaxy; chocolate and wafer: MAX (cocoa and milk cream with dragées and a toy), a milk-chocolate egg with a toy, Cream, Snack Stick, Drajebon, umbrella chocolate, pebble chocolate, Cornet and Game Toys; sugar confectionery: 11 g lollipops, 18 g gum-filled Lollitop, the toy lollipop, Music whistle candy, Miracle and Pearl filled candies and cotton candy; plus jelly in 10, 40 and 80 g packs, Jelly Beans and jelly cups, marshmallow in packs from 35 to 250 g, and Sour Rope, Sour Belt and Twist sour licorice. The company states that in Turkey its products reach about 70,000 points of sale through distributors in all 81 provinces with a fleet of 450 vehicles and are sold in national and local supermarket chains and online stores, and that the export drive it started recently now involves 55 business partners around the world.