Unipal General Trading Company

Unipal General Trading Company presents itself as the leading full-service FMCG distributor in Palestine, based in Beitunia Old City, Ramallah governorate. Its website states that it was established in 1994 by the Arab Palestinian Investment Company (APIC) as its FMCG distribution subsidiary in Palestine; APIC is a holding group that also includes Siniora Food Industries. The company says it provides end-to-end route-to-market solutions from sourcing to shelf, covering distribution, supply chain, logistics and in-store execution, and that it has more than 370 regional employees. The company states that it operates two distribution centres in Ramallah (one for food and cold storage, one for non-food) covering 8,700 m² with a capacity of more than 12,500 pallets, plus one centre in East Jerusalem and one in Gaza, for a total capacity of over 15,500 pallets, with chilled and frozen storage areas and a 45-day safety stock. A 30-person shipping team runs 15 trucks delivering within 24 to 72 hours of an order, and eight vans serve the food and confectionery division directly. It says its products are available in more than 8,000 points of sale, over 2,800 of them covered directly, serving groceries and traditional stores, supermarkets, modern trade, wholesalers, pharmacies, cosmetics stores, roasteries and creperies and the HoReCa sector, with a dedicated key-account team and the 15-year-old Golden Store retail loyalty programme. The "Our Brands" section of its website shows more than 80 brands from over 20 global suppliers, including in food: Ferrero (Ferrero Rocher, Nutella, Kinder, Raffaello and Tic Tac), Mars Wrigley (Mars, Snickers, Twix, Galaxy, M&M's, Skittles and Orbit gum), Kellogg's from Kellanova (Corn Flakes, Coco Pops and Pringles), Heinz from Kraft Heinz and Lotus Biscoff biscuits, as well as Siniora, Americana, Nadec and XL energy drink. The company says it deploys Procter & Gamble's global distributor systems across all functions and complies with P&G quality assurance standards with full implementation of the 19 key elements, and it uses ERP, business intelligence and mobile sales systems. It is a member of the Ramallah Chamber of Commerce, the American Palestinian Chamber of Commerce, the Palestinian Shippers Council and the Palestine Trade Center. It sums up its mission as remaining the number one value-added, full-service FMCG distributor in Palestine and beyond.