House of Caterer Trading

House of Caterer Trading (Dar Al-Mamoun) is a Saudi company based on Al Nahda Road in the Al Rabwah district of Riyadh. It describes itself as a company specialised in importing and distributing healthy food products, and states that it is one of the leading importers and distributors of diverse food products in Saudi Arabia, active in import and distribution for more than thirty years. The company says it distributes its products through wholesale and through branches in Riyadh, Jeddah, Dammam and Jazan, serving major markets, cafés, restaurants, pharmacies and health-food centres, alongside its online store Newlysa.com, with what it describes as full coverage of all regions of the Kingdom and the Gulf countries. The catalogue on its website covers breakfast cereals, spices, flavourings, sauces and oils, beverages, spreads and snacks. Brands it says it is the agent for include the American spice brand Badia (more than seventy items listed), the American organic candy and gummy brand Yum Earth, the Italian cereal brand Vitabella (corn flakes and rice crisps), Peanut Butter & Co peanut butters, the British organic tea house Higher Living, Graci granola and muesli, the Italian organic baby fruit-purée brand Frulla, Hey Baby baby biscuits, Benlian corn and rice crisps, Mister Free'd gluten-free tortilla chips, Broderick's and Flap Jack sweet bakes and oat bars, Nuti Light hazelnut spreads, Hilltop Canadian maple syrup, Rayner's flavourings, Renjie Arabic spice blends, Aroma Bahrain pickles and relishes, and Amazon hot sauces. The company also lists its own private labels: Lono (organic ketchup, mustard and tomato sauce, light mayonnaise and oats), Kidzy (children's cereals and snacks), Duna Coffee (instant coffee, capsules and plant-based drinks), Mr. Choco (hazelnut chocolate spread) and All Health (cooking-oil sprays). It states that its vision is to raise community lifestyles by making healthy, reliable food available in every home in the Kingdom and the Gulf, and that its mission is to offer a curated selection of global brands through smart distribution solutions and modern online platforms.