Punjabi Al Muhaidib Rice

distributor• Jordan• Member since 1971

RITCO – IDEAL is a shared trade name for two Jordanian companies based in Al Raqeem, Amman: RITCO (Jordan Refrigeration Industry & Trading Co., described on its quality page as the Jordanian Company for Trade, Industry and Refrigeration) and Ideal Marketing Co. (IDEAL). The company says RITCO started in 1971 as a small family business whose core activity was supplying corner grocers and small retail outlets, and grew rapidly to employ more than 280 people with extensive warehousing and office space in Amman. Out of a focus on specialisation it set up a company dedicated to selling to the hotel, restaurant and café sector under the name IDEAL, which began serving HORECA in 2020 and then expanded to cover all sales departments. The company says it provides complete distribution solutions covering dry, chilled, frozen and non-food products, now represents more than 17 agencies, and covers all trade channels and sub-channels, from modern and traditional trade to hotels, restaurants and cafés. It states that its brands are available in leading supermarkets and mini-markets in all governorates of the Kingdom. Food brands shown on its website include McCain french fries, Sunbulah crispy fries, Italian Agriform cheese, Daily Dairy cheeses including classic Dutch Amanti cheese, VIV butter of Dutch origin, Tiptree reduced-sugar jams, Luna tomato paste, Sary honey, Boiron frozen fruit purées, Punjabi Al Muhaidib rice and Tea Break tea (karak, sada, adeni and masala). Its brands page also shows Mayar, Doubleban, Wazzup Dog, Uncle Choco, Al Bayt Al Arabi, SMEDS International (Groupe Lactalis) and Smilla Food. The company says it holds ISO 9001:2015, HACCP, ISO 14001:2015 and ISO 45001:2018 certifications, and lists the Jordan Food and Drug Administration's Golden Merchant programme under "Certified Quality". Its vision is to become the leading distribution company through excellence in service, innovation and sustainability; its motto is to provide "More Food to More People, More Often", and its values are service, teamwork, integrity, respect and results.