Ireks Bakery and Cake Mixes

distributor• Jordan• Member since 1927

Quqa Trading Co., whose website carries the name Quqa Group, presents itself as a regional leader in selling, marketing and distributing food products, raw materials and food-industry ingredients, headquartered in the Quqa Building on Sharif Naser Bin Jamil Street in Shmeisani, Amman. The site relates that Mohammad Quqa founded a sweets factory in Jaffa in 1927 whose production later moved to Amman, that a commodities and foodservice-ingredients trading unit was set up in 1956 followed by a consumer-goods distribution unit in the 1960s, and that in 2006 the company went public as Future Arab Investment Company (FUTR), listed on the Amman Stock Exchange. The company says it expanded its raw-materials-for-food-industry business in the 1980s and began opening local and regional offices in the early 1990s to be closer to its customers. It serves food manufacturers, bakeries, sweet and ice-cream shops, hotels, restaurants and caterers, lists among its customers Katakit, Zalatimo, Almarai, Siniora, Carrefour Jordan and Ice Queen, and runs an online store and ordering app called Quqa E-Market. The site groups its food range into: bakery and pastry solutions (flour and bread improvers, creams, emulsifiers, toppings and fillings, ready mixes, ghee and fats); confectionery solutions (real and compound chocolate, cocoa butter, mass and powder, cocoa butter alternatives, lecithin, margarine); dairy solutions (AMF, cheeses, ghee, butter and cream); ice-cream and beverage solutions (ice-cream mixes, fruit concentrates and gelato bases, milk powder, coffee mixes); meat and savoury solutions (batters and crumbs, marinades and seasonings, potato starch); and functional ingredients (carrageenan, sweeteners, vanillin, dextrose, gelatin, egg powder, enzymes). Its online store shows brands including Babbi, Mazzoni, Polot 1882, Ireks, Crea, Cargill, Avonmore and MEFSCO. Its partnerships page lists raw-material suppliers including AAK, Cargill, IFFCO, Firmenich, Rousselot, Tirlan, Vreugdenhil and Trevalli. The company says it provides technical support and a training academy offered exclusively to its customers, with application-specific and tailor-made courses, and sums up its values as collaboration, integrity and leadership. It also sells hotel and restaurant equipment, a non-food activity not covered on this page.