Capri-Sun Juice Drinks

distributor• Jordan• Member since 1993

LAYAN Food Trading & Logistics Services presents itself as an integrated food trading and logistics partner in Jordan since 1993, combining food supplies distribution with third-party logistics (3PL) and retail merchandising services. On social media it appears as Layan General Supplies, and it states that it has more than 30 years of experience and a team of over 200 employees. The company says its distribution network reaches more than 5,700 points and that it imports from 34 countries. It has two dedicated sales teams, one for retail and one for HoReCa (hotels, restaurants and catering), alongside brand management, marketing and customer service teams. Its privately owned warehouses are located in Al Qastal near the bonded area, with 36,000 pallet positions and temperature-controlled storage, and it owns a transport fleet of more than 80 vehicles including temperature-controlled transport. It reports more than 600,000 order deliveries and over 6 million cartons distributed annually, and says its logistics operation was established in 2003. The food trading section of its site shows brands including Lamb Weston and Farm Frites frozen potato products, Capri-Sun drinks, Hutesa, Fléchard, Jack's Creek, Vonk, Milla Frost, Sahtain, Classico, Pride, Delight and Smilla Food. Its strategic partners page adds brands including Emborg, Président, Galbani, Al Batal, El Hanim, Bonny, Palatina and Chef's Palette, and states that its partnerships span FMCG products covering food and beverages as well as personal and home care, serving retail and HoReCa needs from everyday essentials to specialised items. The company states that its logistics services hold ISO 9001:2015, ISO 22000:2018 (food safety), ISO 45001:2018 and ISO 14001:2015 certifications and Good Storage and Distribution Practices (GSDP), and that it offers supply chain management, fourth-party logistics (4PL) and an in-store merchandising team supported by real-time reporting. Its vision is to lead the Jordanian market in integrated food distribution and logistics, and it sums up its values as excellence, customer success, trust and transparency, and innovation.