Muhieddine Badr Company (BadrCo)

Muhieddine Badr Company, known as BadrCo, was established in the early 1970s by the late Hajj Muhieddine Badr and is headquartered in Beirut; according to its website it specialises in importing and distributing a wide range of fine-quality confectionery and chocolate. The site says Mr. Moustafa Badr joined the business in 1972 and the company grew swiftly in the Lebanese market, that its activities continued through the civil war in 1975, that the rest of the Badr sons joined in 1980, turning it into a solid family trade, and that in 2000 it expanded its logistics, brand portfolio and nationwide reach. The company says it now has an expansive distribution network covering all of Lebanon's territory and uses the latest distribution-logistics technologies to serve everyone from local wholesalers and retailers to key accounts and niche patisseries and chocolatiers. Its website lists more than 500 employees, a distribution fleet of 75 trucks and cash vans, more than 25,000 m² of warehouses and offices and more than 600 m² dedicated to refrigerated items. It says it does not just distribute chocolate but builds bridges between quality brands and thriving markets, making sure products reach the right shelves at the right time. On its brands page the company states that it is the exclusive distributor in Lebanon for: Loacker, the Italian wafer and chocolate maker; Gullón, the Spanish biscuit maker including sugar-free lines; Fini, the Spanish maker of jelly sweets and chewing gum; Lacasa, the Spanish chocolate and confectionery brand; Bubble Dinger, the Indian brand of bubble-gum-filled lollipops; and Torto of Malaysia, with White Castle wafer rolls and butter cookies. Its products section also shows Trefin candies such as Cafina, Eclair, Cristal Fruit and Hartmint, and Excellent chewing gum in several flavours. The company sums up its mission as passionately sourcing and distributing top-tier confectionery across Lebanon, combining tradition and advanced logistics to ensure excellence and trust, and its vision as leading the confectionery industry in Lebanon and beyond with premium products of unmatched quality and innovation. Its news section reports that its team took part in Loacker's 100-year anniversary celebration in Italy and that 14 employees were rewarded with a trip to Italy after reaching their targets.