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distributor

Saudi Arabia• Jeddah

Specialized Food Services (SFS) is a Jeddah-based distributor that describes itself as the foodservice distribution arm of the Basamh Trading and Industrial Group (BTIG), which grew from a small shop in Jeddah seven decades ago and describes itself as one of the top 5 FMCG distribution companies in Saudi Arabia. The Basamh Group website says the group set up SFS as its own company after seeing the potential of the foodservice industry, and that it is one of the leading distributors of high-quality food and non-food products to the HoReCa industry. The company says it serves more than 20 cities across the Kingdom, from north to south and west to east; its website shows about 2,500 active customers and 11 distribution centre and cross-dock locations, and lists branches in Jeddah, Riyadh, Taif, Madinah, Tabuk, Dammam, Qassim and Arar. It serves hotels, restaurants, caterers, cafés, bakeries and pastry shops, eateries, institutions, travel retail and vending, relying on an executive sales team and professional chefs under sales-led and chef-led models. Its product categories are bakery, beverages, dairy and milk alternatives, dried food, fish and seafood, oils and fats, pasta and noodles, soups, seasonings, dressings and sauces, snacks, and syrups and spreads, plus non-food items. Brands shown on its website include Leprino Foods, Mydibel, Saudia, Rama, Blue Band, Perrier, Silverdale Australia, Leduc, General Mills and its brands Betty Crocker, Old El Paso, Nature Valley and Bugles, Jordans, Dorset Cereals, Best Mix, Gold Medal, Mera, Nai and Al Wazir, as well as S.C. Johnson cleaning products. Its brand list also includes Goody, Treva and Cofique, which the Basamh Group website says belong to its sister company GoodyCo. The company states that its vision is to be the preferred foodservice partner and supplier in Saudi Arabia, and that its mission is to sell and distribute quality food and non-food products with smart solutions, expertise and craftsmanship that help customers serve their consumers better and grow. It publishes digital catalogues dedicated to bakeries, cafés and quick-service restaurants alongside its full catalogue.

Manufacturer

Jordan• Amman

Al-Riyadh Company for Vegetable Oil Industry is a Jordanian company that states it has become a leading manufacturer of vegetable oils and vegetable fat products since its establishment in 1993. It is one of the industrial companies of Al-Riyadh Investment Companies Group, owned and managed by the Iraqi Al-Khawam family, whose nucleus was founded in Iraq in 1982; the group is headquartered in Wadi Saqra, Amman. The company's website shows storage tanks, automated filling lines and a distribution fleet. The company presents refined, deodorised sunflower oil under the Fatima, Fulla and Senior brands (rich in vitamin E, cholesterol-free), Al-Shahd 100% pure vegetable cooking oil and pure palm oil, Al-Shahd margarine (vegetable butter) and Fatima pure vegetable ghee, as well as the Almudif brand. The company states that it has a dedicated section for product quality and specifications and a research and development section, follows safety standards in storage and transport, runs all production lines with full automation and environmental-protection technologies, and employs engineers and technicians with international qualifications. It is listed in the Jordanian Exporters Directory 2025–2026 of the Amman Chamber of Industry under vegetable oils, ghee, butter and margarine.

Manufacturer

Tunisia• Radès

Med Oil is a subsidiary of Tunisia's Poulina Group Holding, founded in 1987 when it began producing Jadida table margarine. The company states that it specialises in margarine for household and professional use, shortenings, culinary oils (corn, soybean, sunflower and vegetable oils), mayonnaise and sauces. The company says it has developed Jadida culinary oils since 2009 and that its brands include Jadida, Feuilletine, Savoureuse, Label, Vitalia, Léna and Teranga, with a workforce of about 400. It operates two sites: Radès (head office) and Bir Mcherga in Zaghouan. Its site lists ISO 9001:2015 and ISO 22000:2018 certification. The company states that it exports to several African countries, including Senegal through its Med Oil Senegal subsidiary, Angola, Cameroon, Niger and Gabon, and that it won CEPEX's best export performance in Africa award in 2023.

Manufacturer

Morocco• Casablanca

Lesieur Cristal was founded in 1941 and is a subsidiary of the French Groupe Avril. The company states that it covers the full value chain of its sector, from farming to distribution, and holds about 60% of Morocco's table-oil market. It has six production sites: four in Morocco, one in Tunisia and one in Senegal. It reports capacity to crush 350,000 tonnes of seeds a year, refine 400,000 tonnes of crude oil a year and produce 12,000 tonnes of margarine a year, alongside olive crushing and soap making. It supplies refined oils to fish canning, margarine, biscuit and frying industries, and meal to the animal-feed industry. Its brands include Lesieur, Cristal, Huilor, Al Horra, Magdor, Taous and El Kef. It is headquartered in Roches Noires, Casablanca, states that it exports to 42 countries on four continents, and lists ISO 9001, ISO 14001, ISO 22000 and Halal certification.

Manufacturer

Algeria• Annaba

CGS LaBelle is a subsidiary of the Algerian food group Groupe LaBelle, established on 18 February 1991 and based in Annaba. The group's site lists the subsidiary's activity as margarine manufacturing and pressing and filtering vegetable oils. The group states that the Annaba plant receives crude oils by ship, with a steel pipeline linking the port to the plant's storage tanks, which hold 5,500 tons. The plant has an oil refining workshop and a workshop blowing 5-litre PET bottles, and its packed product is oil in 5 L PET bottles. Groupe LaBelle has more than 10 subsidiaries in the food sector and sells sunflower oil under the ROZA brand and margarine under the LaBelle brand. The group's site lists FSSC 22000, Halal and ISO 14001 certification at group level.

Manufacturer

Turkey• Nurdağı, Gaziantep

A Turkish company specialized in the production of vegetable oils, industrial margarine, and shortening, established in 1997 in Nizip, Gaziantep. It has a production capacity of 600 tons/day of liquid oils and 200 tons/day of margarine, exporting to more than 30 countries.