Trusted companies everywhere

distributor

Saudi Arabia• Jeddah

Basamh Trading Company (BTC) is a Jeddah-based FMCG distributor founded in 1948 by Ahmed Saeed Basamh. It says it has been enhancing daily life in Saudi Arabia for over 75 years and has grown from an essential distributor into an expansive network that delivers products into consumers' hands where they shop. It is part of the Basamh Group, which also includes Specialized Food Services (SFS), GoodyCo and Thokoman Foods in South Africa; the group states that BTC was ranked the 3rd largest food distributor and the 4th largest FMCG distributor in Saudi Arabia in a 2021 Nielsen study. The group website says BTC serves wholesalers, retailers, pharmacies, distribution centres and e-commerce platforms through more than 15,000 retail outlets and 15+ locations in the Kingdom, with 36 FMCG categories and 600+ items. The company offers go-to-market solutions covering distribution, warehousing and supply-chain management, using systems such as SAP for van distribution management and ShelfR for shelf-share analysis. It is building advanced distribution hubs in Jeddah and Riyadh under Project OWN, and reported a supervisor development programme reaching 56 supervisors across nine cities. Its retail partners include Danube, Bin Dawood, Tamimi, Othaim, Panda, LuLu, Carrefour, Spar, noon, Amazon, Nahdi and Al-Dawaa. Its leading principals include General Mills brands (Nature Valley, Betty Crocker, Old El Paso and Bugles), Jordans and Dorset Cereals breakfast cereals, Perrier water and Al Wazir olive oil, alongside S.C. Johnson cleaning and pest-control brands. The company says that in 2026 it strengthened its confectionery and snacking platform with new partners Adam Foods (Spain), Nabati (Indonesia) and Storck (Germany), and that with Storck it achieved record market share and distribution growth in Q1 2026. The group website says BTC holds multi-decade exclusive distribution agreements with General Mills and S.C. Johnson, as well as manufacturing joint ventures. The company also shows Goody, Treva and Cofique, brands of its sister company GoodyCo. It quotes the director of the Al Wazir brand saying Al Wazir was one of the first commercial olive-oil brands in the Saudi market over 60 years ago and became a household name thanks to the partnership with BTC. The company states its vision is to be the expert of choice in go-to-market solutions for consumer goods in Saudi Arabia, and the group says BTC was ranked among the top 10 distributors in Asia by Asia Business Outlook in 2022.

Manufacturer

Bahrain• Al Hidd

Safeway Food Industries Co. W.L.L was established in 2016 in the Kingdom of Bahrain, manufacturing and marketing a diverse range of high-quality snack products. The company operates a full production facility in the Al Hidd Industrial Area (PIIB) — Building 1907, Road 1526, Block 115 — producing corn chips, fresh potato crisps and nuts from entirely healthy, fresh and natural ingredients. Under the brands Fano Crispies, Robin, Loki Rings, Coco, Mino Bahrain and Gambari. Products are marketed across Bahrain and neighbouring countries, targeting Gulf and South Asian markets for export.

Manufacturer

Jordan• Amman

Subeih Food Industries is a Jordanian family company based in Amman, founded in 1978 as the Nazmi Subeih Food Factory by Nazmi Subeih and his wife Ola Hammad and now run by the second generation under CEO Murad Subeih. The company states it was the first in the Middle East to produce instant drink powders and gelatin desserts, and the first in Jordan to produce extruded corn snacks. Under the Crunchy brand it makes oven-baked corn snacks in 15 g, 25 g and 40 g packs (BBQ puffs, pizza rings, cheese balls and more), potato chips, wheat rings and 3D corn shapes, and a better-for-you line of lentil, quinoa, hummus and veggie-straw snacks made with sunflower oil. Under the Freshy brand it produces instant powder drinks in orange, lemon, mango and pineapple flavours, sold in 750 g jars and bags and 900 g and 2.5 kg tins. The company says it meets the requirements of the ISO 9002 quality management standard, its website displays the BRCGS Food Safety certification logo, and it offers private-label manufacturing for brand owners worldwide while seeking new export markets. It is listed in the Jordanian Exporters Directory 2025–2026 published by the Amman Chamber of Industry.

Manufacturer

Jordan• King Abdullah II Industrial City (Sahab)

Sergio Food Industries states that it is a Jordanian manufacturer specialising in crispy and roasted corn snacks since 1975, with its factory in King Abdullah II Industrial City, Sahab, Amman. It says its snacks are 100% natural, gluten-free and non-GMO, made from Spanish corn, and that all its products are made in Jordan. Its products are sold under the brands Le Duxana — corn chips in taco, hot taco, cheese and ketchup flavours (30, 40 and 70 g) and corn snacks (200 g, 400 g, 5 kg); GoCorn — roasted corn, corn snacks and mixed snack boxes (1, 2.5 and 5 kg); and Le Ruxana — roasted corn and oriental, chili oriental, classic and hot snack mixes (200 g, 400 g, 5 kg); the company also mentions a DoradoCorn brand. The company states it holds ISO 22000:2005, HACCP certification by TÜV AUSTRIA for corn products and Jordan Halal certification, and that it exports to Bahrain, Egypt, Iraq, Kuwait, Libya, Lebanon, Morocco, Palestine, Qatar, Saudi Arabia, Oman, Sudan, Tunisia, the UAE, Yemen, Belgium, Denmark, Germany, India, Kosovo, Sweden, the United Kingdom and Turkey. It is listed in the Jordanian Exporters Directory 2025–2026 published by the Amman Chamber of Industry.

Manufacturer

Jordan• Zarqa

Jordan Potato & Corn Chips Company, popularly known as Mr. Chips, was established in 1983 according to the website of its parent, Mudieb Haddad & Sons Co., which has manufactured and distributed consumer goods in Jordan since 1973 and is a subsidiary of Qudurat Holding Company. The company states that its facility outside Zarqa includes labs with state-of-the-art microbiological testing systems and high-capacity warehouses. Mr. Chips produces potato chips promoted as "100% natural" (including a paprika flavour) and a Snack Mix range of crunchy snacks; the brand's official Instagram page also presents Waves (wavy chips), Waffle Cut, puffed chips, popcorn and Mr. Tortilla lines. The parent company states that it operates an Integrated Management System and complies with ISO 9001:2015, HACCP and the Jordan Quality Mark, that the Mr. Chips brand is renowned in the Jordanian and Middle Eastern markets, and that it plans to expand its manufacturing facilities to meet local, regional and global demand. The company is listed in the Jordanian Exporters Directory 2025–2026 of the Amman Chamber of Industry under chips and corn snacks.

Manufacturer

Villadi Food Industries is a Syrian company founded in 1987 in Aleppo under the name Al-Widad, later renamed Villadi. Its factory is located in Sheikh Najjar Industrial City, Aleppo, and the company states that it has an annual production capacity of around 2,000 tons covering a variety of snacks, crunchy treats and sweets. The company produces Villadi Puffs corn puffs (white cheese, ketchup, Japanese, pizza, sweet corn and cheddar), Villadi Corn corn sticks (cheddar, sweet corn, ketchup and noodles), big-size Temali corn puffs (cheddar, noodles, pizza, barbecue, sweet corn and parmesan) and Temali Food puffs (tomato, nacho cheese, pistachio, thyme and jalapeño), Temali Snack Mix (smoked vegetables, cumin & lemon), and Teeka Pop cream-filled wafers (strawberry, chocolate, mixed fruit and vanilla). The snacks are made from corn grits and palm oil and are described by the company as 100% halal. Villadi holds ISO 22000:2018 and ISO 9001:2015 certification and states that it exports to Iraq, Lebanon, Jordan, Saudi Arabia and Sudan; its About page also lists the United Arab Emirates and Germany among its markets. It offers bulk packaging in custom weights, private-label production with multi-language labels, and shipping on EXW, FOB (Latakia or Tartous) or CIF terms, with export orders generally starting from one 20-ft container.

Manufacturer

Spuntini Food Company is a Syrian manufacturer of snacks made from wheat grits and corn grits in a wide variety of shapes, based in Adra Industrial City (Rural Damascus). The company states that it has more than 10 years of experience, uses raw materials produced in Syria, and that its laboratories and factories are equipped with modern technology under the supervision of quality and nutrition experts. The 'Spuntini Snacks' range comprises the families MIX (wheat and corn grit pieces in cheddar, vegetable, hot chili and mixed flavors), PILLOWS (corn pillows in barbecue, cheese and salt & vinegar), NAUGHTY (corn sticks in taco, corn and vegetable), HARMONY (corn chips in barbecue, pizza and cheese), TINKY WINKY, TINKY WINKY MINI and MINI DRAGON (corn cones in tomato, taco, cheese, pizza, vegetable, vinegar and barbecue) and SOSHI (corn sticks in chicken, Mexican and vegetable). A separate Crackers line offers 19 shapes such as Tak Sehri, Warda, Shrimbo, Tarboush Al Qarsh, Mawja and Shabak in cartons of 1, 2.5 and 5 kg, and Crunchy Nuts and Healthy Snacks lines are announced as coming soon. The company states that it aims for export-ready products able to compete in local and international markets, and its catalogue invites partners to take Spuntini products to new markets. Its website lists four distribution agents in Damascus and its participation in Expo 2025 in Syria; no export countries or certifications are published.

Manufacturer

Al Arabi Food Industries is a leading company in the chocolate and snack production sector in Syria. Founded in 1970, it specializes in producing chocolates and confectioneries, as well as a variety of snacks like potato chips and puffed corn. The facility utilizes high-quality raw materials and the latest production technologies, enhancing its reputation in both local and Arab markets.

Manufacturer

Saudi Arabia

A Saudi food industries company specializing in the production of various crisps and potato chips (regular, wavy, and crinkle-cut), corn sticks and rings, and popcorn, headquartered in Riyadh; its website is currently under construction.

Manufacturer

Tunisia• Tunis

Cerealis is a Tunisian food manufacturer founded in 2004 that specializes in salty snacks and describes itself as the leader of the Tunisian chips market. It is based at Les Berges du Lac in Tunis. The company uses modern production equipment and exclusive raw materials sourced through foreign partners, including a partnership with US food group General Mills. It listed on the stock exchange in 2014. The range includes Chips-up potato chips, BUGLES crunchy corn snacks, FINGER SNAX, grissini, tortilla chips, popcorn, and the Sharky and StarSky kids' snacks. The products are aimed at family gatherings, parties and celebrations. Cerealis welcomes distribution partners from Tunisia, Algeria, Morocco, Mauritania and Libya.

Manufacturer

Libya• Tripoli

Zahaa Food Industries is a Libyan manufacturer specialized in producing and packaging high-quality snacks, focusing on a diverse range of corn snacks, chips and crunchy treats. We use premium corn and fresh ingredients with modern production and packaging methods, while committing to the highest food quality and safety standards. Our goal is to be the first choice for snack lovers in Libya with tasty, healthy and affordable products.