Fage Greek Yogurt

distributor• Kuwait• Member since 1972

Al-Thaqeb Trading Company presents itself as a trusted FMCG distribution partner in Kuwait since 1972, based in Shuwaikh Industrial Area 3. The company states that it was founded in 1972 as part of the Al-Thaqeb Group, when the Al-Thaqeb family spun off its trading activity into a separate company to import and distribute products from the USA, Europe and the Far East. It says it has more than 50 years in the market and more than 30 international brands, and describes itself as a proven gateway for international suppliers into the Kuwaiti market. The company says it built facilities for dry, chilled and frozen products at two locations in Ardiya and Shuwaikh, with 6,000 sqm of cold stores and 1,250 cubic metres of freezer stores, fully temperature-controlled storage and transport, and a fleet of 25 vehicles (11 vans and 14 lorries) delivering to all areas of Kuwait through more than 2,000 distribution points. It covers four channels: retail (cooperative societies and their branches, hypermarkets and convenience stores), e-commerce (online retail partners and digital marketplaces), wholesale, and HoReCa (hotels, restaurants and catering), supported by a sales and merchandising team with local market knowledge. Its brand portfolio is grouped by category: confectionery and snacks (Bazooka, Campfire, Jolly Time and Trident from the USA; Cadbury, Mars and Fox's from the UK; Fini from Spain; Hitschies from Germany; Milka from the EU; Sour Patch Kids from Australia; Relkon and WOM from China), sauces and condiments (McCormick, Frank's, French's and Ragu from the USA; Cholula from Mexico; Nando's from South Africa), dairy and frozen (Fage yogurt from Greece and Sambazon açaí from Brazil), and pantry staples (Aeroplane from India, Crown from the USA, Mantova from Italy, Mission from Spain, Nature's Path from the USA, SAF yeast from France and Tate & Lyle sugar from the UK), plus Mumtaz margarine. The brand pages on its site describe Al-Thaqeb as the official Kuwait distributor and importer of brands such as Mars, McCormick, Fage, Milka and Ragu, handling customs clearance, warehousing and last-mile delivery. It has an in-house marketing team running ATL and BTL activities to build brand awareness. The name Magic Taste appears on its site under the label private label. The company says it aims to grow market share and brand equity through win-win partnerships with consumers, suppliers, producers and manufacturers, and that it welcomes new brands and suppliers.