Habibah Assorted Arabic Sweets (Mumtaz)

Manufacturer• Jordan• Member since 1947

Habibah Sweets is a Jordanian oriental-sweets brand whose story, according to the company, began in 1947 with Al-Hajj Mahmoud Habibah, who came from Nablus, learned to make oriental sweets in a shop at Bab Al-Khalil in Jerusalem and developed his own kunafa recipe. According to its Gulfood exhibitor profile, Al Bandar Group was established in 2022 under a licence to use and operate the Habibah Sweets brand from Al-Hajj Mahmoud Habibah & Sons; it is based at the Al Bandar complex in Dabouq, Amman, and also runs the Solidaire brand of upscale desserts and chocolate. The website mentions a team of more than 400 people and a modern confectionery factory. Its range covers hot sweets (fine, coarse, mabrooma, mhayarah and bein nareen kunafa, kullaj, nammoura and warbat), oriental sweets (baklava, fingers, surrah, kol w oshkor and the 'Mumtaz' assorted mix in 700 g to 2 kg boxes, petit fours), sugar-free sweets, kaak and maamoul with dates, pistachio and walnut, frozen ready-to-heat kunafa, and cold sweets such as osmalieh with cream, layali lubnan, om ali and halawet el jibn, as well as Solidaire cakes and desserts. The website displays LRQA ISO 9001:2015, ISO 14001:2015 and ISO 45001:2018 certificates issued to Al-Hajj Mahmoud Habibah & Sons Co. (scope: manufacture, packing, packaging and distribution of Arabic sweets), Jordan Quality Mark certificates, the Jordan Food & Drug Administration 'Trust' programme certificate (factory category) and a 2024 Superior Taste Award. The group exhibited at Gulfood 2026 in Dubai.