Viva Soft Drinks

distributor• Yemen

Alsalam Trading Co. Ltd is a general trading and import company headquartered in Mukalla, Hadhramaut, identified by its 'ATS' logo. It describes itself as a world-class general trading and import company with a diverse activity covering all mass-consumption products, says it is honoured to hold several agencies in the Gulf countries, and states that it has distinctive brands that represent it outside Yemen, including in Saudi Arabia, India and Bahrain. The company says it has 6 active branches in Yemen and employs a team of experts and considerable resources, including 21 distribution vehicles, and shows photos of its warehouse and branded delivery trucks. Its contact page lists the head office in Mukalla and branches in Seiyun, Shabwa and Marib. The company says it supplies all food products - canned food, oils and sugar, juices and drinks, and pulses - from its own brands and from exclusive agencies of international and regional food brands. Its agency product posts carry the line 'the agent in the Republic of Yemen' and cover Viva soft drinks; ALSI Cola, Stream and Limo-on soft drinks; Code Red energy drink; Rozania and Budoor pasta; Awal and Vico juices; Al-Faiz Crimagic biscuits; and Match sweets, many of them marked 'Saudi made'. Its own brands include Yahnak (cream, honey-flavoured cream, tuna in sunflower oil, Totapuri mango pulp and condensed milk) and Al-Wadi (vegetable cooking oil enriched with vitamins A and D in 4, 8 and 20 litre packs, canned pulses, plain tahini halawa and tomato paste). The company also shows its registered trademarks: Al-Mahabbah, Al-Wadi, Aman, Bharna, Thiqah, Ajeeb, Yafdak and Yahnak. It says its mission is to provide healthy, safe, high-quality food at competitive prices, and its vision is to be the leading food products company in Yemen and the region through trusted brands and exclusive agencies.