Beerenberg Australian Sauces and Jams

distributor• Saudi Arabia• Member since 2019

World Premium Products (WPP – Alam Al-Asnaf Al-Mutamayiza) states that it is a food company specialising in importing and distributing carefully selected premium products from the best Australian and international brands. It is based in Al-Shifa, Riyadh, and says it was founded in 2019 on the back of more than 50 years of combined experience in wholesale, retail distribution and catering services for hotels and restaurants in the Kingdom, having seen the regional market's demand for high-quality food products. The company says it caters to consumers, catering and food-service operators, restaurants, hotels and cafés in the Saudi and Arab markets, and aims to provide high-quality distribution and delivery within the Kingdom and the Arabian Gulf region. Its website cites more than 900 distributors across the Kingdom, states that it launched an online store (shop.alemasnaf.com) in 2021 for customers and individual consumers, and invites businesses to become its distributors. The site cites 450+ products and 15 brands (elsewhere it mentions 8 global brands), and says it aims to expand across foodstuffs, plant-based products, coffee, light snacks and premium Australian meats. Brands shown include Vitasoy plant-based milk with barista and unsweetened ranges, Beerenberg Australian sauces, marinades, fruit preserves and blue gum honey, Bickford's concentrated juices, sodas, tonic water and iced plant-based milk, Golden Churn butter, Altimate ice-cream waffle and wafer cones, KRBL Indian rice, Ülker biscuits and chocolates from Turkey, SALADITOS packaged lupin beans, JOLLY TIME popcorn, Geisha and Taraf Foods spices and pulses. The company states that it holds exclusive agencies for leading Australian and international food companies and focuses on products of high nutritional value. For business and food-service customers it highlights barista-grade plant-based milk, sauces and jams, and ice-cream waffle cones.