Trusted companies everywhere

distributor

Saudi Arabia• Jeddah

Binzagr Company states on its official website that it is among the largest and leading FMCG distributors in Saudi Arabia and the GCC, and that distribution is the foundation of a business that traces its history to 1881 in Jeddah, when it began trading on the ancient routes between Europe and the East; it says it has completed more than 130 years of continuous service. It is headquartered in Jeddah and describes itself as a highly efficient sales and distribution company. The company says its sales force of more than 1,000 covers all trade channels: large wholesale customers, key supermarket accounts and national and regional retail chains through a dedicated Modern Trade unit; the wholesale and semi-wholesale segment; self-service and small grocery stores through a retail van force; and special accounts such as pharmacies and small eateries. The site cites about 20 branches in the Kingdom and two in the Gulf (Dubai and Bahrain), served from its Central Distribution Center in Jeddah, a multi-temperature fleet carrying ambient, chilled and frozen products, and around 115,000 pallet positions across the Kingdom handling temperatures down to -28 °C. Its Food Service division, formed in 2007, has branches in Jeddah, Riyadh and Dammam and serves restaurants, hotels, caterers, bakeries, central kitchens and coffee shops. The group also includes Binzagr Logistics Company (BLC) and the transport arm Naqliyat. The company says it sells more than 1,500 SKUs across 28 categories and 55 leading brands. Its "Principals" list shows, in oils and ambient: Mazola, Kraft Heinz, Shahea, Abu Zahra, Nakhlatain, Hanaa and Maxim; in beverages: Lipton, Jacobs Douwe Egberts, San Pellegrino, Acqua Panna, Power Horse, Harvest and Star Cola; in chilled and frozen: McCain, Hershey's, Igloo, London Dairy and Tiffany; in dairy: Fonterra; and in sauces: Kikkoman and Red Rooster. It also distributes home and personal care products for Unilever, Dabur and Kenvue, and has been the official distributor of Dunlop tyres since 1958. The company describes Unilever as its longest-standing and most valued principal, and offers third-party logistics (3PL) with Ministry of Health-approved warehouses, RFID, WMS and SAP systems. Its stated core values are integrity, collaboration, empowerment, agility and performance. The site reports that CEO Sheikh Ahmed Binzagr received the Saudi Top Achievers Industry Excellence in FMCG Distribution award.

distributor

Saudi Arabia• Riyadh

Madina Foods Trading Co. is a Saudi company that started out from its head office in Riyadh and says it has grown into one of the largest private food companies importing and trading foodstuffs in Saudi Arabia, referring to a history of more than fifty years. Its head office is in Alzain Tower on Salahudin Alayyobi Street in Riyadh's Malaz district. The company says it transports and distributes food products to all markets in the Kingdom through a large fleet of equipped vehicles and an experienced sales team, and that its main business is concentrated in the Central, Eastern and Western regions, followed by the other regions. Besides the head office it has branches in Dammam (Al-Khalidiyah Al-Oula) and Jeddah (Al-Sharafiyah), and states that its mission is to procure high-quality foodstuffs for the food-service industry, wholesalers and retailers. The catalogue on its website shows about 150 items across juices and syrups (jallab, blackberry, strawberry, pomegranate, rose and qamar al-din syrups, rose and blossom water, apple vinegar and Jilmar lemon juice), jams, halawa tahinia, hair halawa and tahini, dairy (kashkaval, feta, akkawi, shelal and halloumi cheeses and cream), molasses (pomegranate, grape and carob), virgin olive oil, Spanish green and black olives, pickles, sauces (ketchup, hot sauce, mayonnaise and ranch dressing), spices and thyme mixes, seeds and chickpeas, plus canned tuna, corn, mushrooms, pineapple and qamar al-din. The company says it markets and distributes well-known brands alongside its own brands, and that it deals with major suppliers in Europe, America and the Arab Mediterranean countries. Brands appearing in its catalogue include Moonaty, Darna, Delta, Lorena, Farmland, Sedon, Jilmar and Savor Life; the website does not say which of these are the company's own labels. It states that its vision is to become a benchmark leader in foodstuff trading in line with Saudi Vision 2030.

distributor

Saudi Arabia• Jeddah

Saa Al-Karam Trading Est. is a Jeddah-based Saudi distributor that says it was established in 2005 as a key distributor and logistics partner in Jeddah and is recognised as a market leader in distributing high-quality FMCG goods to retail and food-service customers in the Kingdom of Saudi Arabia. It cites over two decades of experience and partnerships with international brands backed by extensive market insight. The business has been led since 2005 by CEO Inayatullah Shareef, with co-partner Imteyaz Ahmad. Its head office is in Al Rayan District, Jeddah, and its warehouse in Khumra, Jeddah, which it says serve as the hub for distribution across the Kingdom. It says its distribution covers all market channels — modern trade, traditional trade and HoReCa — and reaches the remotest parts of the Kingdom through an efficient distribution team and a network of branches. It serves five sectors: wholesalers and retailers, hotels and restaurants, hospitals and healthcare facilities, government and private institutions, and schools and universities. In food supplies it lists: halwa and tahini from the Jordanian brand Sim Sim (roasted sesame tahini in tins, buckets, bottles and jars; plain, pistachio, chocolate and nut halva), dry and grocery goods (basmati, sona masoori, jasmine and brown rice; sugar; wheat, rice and corn flour; pasta; spices such as turmeric, cumin, coriander and chili), frozen and chilled goods (frozen vegetables; beef, mutton and lamb; whole chicken, breasts and wings), oils and sauces (sunflower, palm, olive and canola oil; sauces, tomato paste, purée and ketchup), beverages (juices, water, soft drinks and energy drinks), and baking ingredients and cheese. It also lists non-food supplies such as detergents, packaging and hotel amenities. It describes its mission as providing superior quality products and reliable services and building long-lasting relationships based on trust and mutual success, and its vision as being the leading general trading company in the region; a full priced catalogue can be requested by email.

distributor

Saudi Arabia• Jeddah

Afaq Featured Trading is a Jeddah-based food trading and distribution company founded in 2021. It describes itself as a Saudi FMCG growth platform that builds private-label food brands and scales principal brands, and as a data-driven food distribution company connecting food brands with customers across the Kingdom. It says it is led by an experienced team and that its values are integrity, empathy and unity. The company says it serves more than 50,000 customers and partners, with 780+ modern trade contracts, 1,000+ grocery stores covered and 360+ B2B wholesale outlets, and warehouses in Jeddah (HQ), Riyadh, Dammam and Khamis Mushait. For brand partners it offers listing across a network of 2,000+ retail and wholesale outlets, in-store and out-of-store advertising, merchandising and shelf execution, seasonal festivals and promotions, trade activation programmes, point-of-sale materials and sampling campaigns, plus an online store (My Afaq Trade) serving retailers, wholesalers and consumers 24/7. The company says it represents selected principal brands: Al Mualem, a Tunisian first-cold-press extra virgin olive oil and a refined pomace olive oil blended with EVOO, produced by Alta Olea El Krib in Siliana and packed exclusively for Afaq; Al Jazira, with organic EVOO, basil, lemon, rosemary, garlic and chili flavoured oils, olive-oil sprays, refined pomace oil and EVOO in packs up to 10 litres; Olive Flower, a blended vegetable oil with EVOO; and Bamboo Noodles, instant noodles in chicken, beef, lemon curry and vegetable flavours in 70 g packs. The company develops two private labels: Zahrat Tounis, a blended vegetable oil with 10% extra virgin olive oil enriched with omega 3 and omega 6, in 250 ml and 500 ml glass, 500 ml PET and 10 L packs, and SAIF, a milk-based fortified nutritional formula in 300 g and 2.5 kg packs. It says it sources from trusted suppliers in Tunisia and the Mediterranean, runs quality and compliance checks before every shipment, and uses data-driven routing across grocery stores, wholesalers and B2B channels.

distributor

Saudi Arabia• Jeddah

Basamh Trading Company (BTC) is a Jeddah-based FMCG distributor founded in 1948 by Ahmed Saeed Basamh. It says it has been enhancing daily life in Saudi Arabia for over 75 years and has grown from an essential distributor into an expansive network that delivers products into consumers' hands where they shop. It is part of the Basamh Group, which also includes Specialized Food Services (SFS), GoodyCo and Thokoman Foods in South Africa; the group states that BTC was ranked the 3rd largest food distributor and the 4th largest FMCG distributor in Saudi Arabia in a 2021 Nielsen study. The group website says BTC serves wholesalers, retailers, pharmacies, distribution centres and e-commerce platforms through more than 15,000 retail outlets and 15+ locations in the Kingdom, with 36 FMCG categories and 600+ items. The company offers go-to-market solutions covering distribution, warehousing and supply-chain management, using systems such as SAP for van distribution management and ShelfR for shelf-share analysis. It is building advanced distribution hubs in Jeddah and Riyadh under Project OWN, and reported a supervisor development programme reaching 56 supervisors across nine cities. Its retail partners include Danube, Bin Dawood, Tamimi, Othaim, Panda, LuLu, Carrefour, Spar, noon, Amazon, Nahdi and Al-Dawaa. Its leading principals include General Mills brands (Nature Valley, Betty Crocker, Old El Paso and Bugles), Jordans and Dorset Cereals breakfast cereals, Perrier water and Al Wazir olive oil, alongside S.C. Johnson cleaning and pest-control brands. The company says that in 2026 it strengthened its confectionery and snacking platform with new partners Adam Foods (Spain), Nabati (Indonesia) and Storck (Germany), and that with Storck it achieved record market share and distribution growth in Q1 2026. The group website says BTC holds multi-decade exclusive distribution agreements with General Mills and S.C. Johnson, as well as manufacturing joint ventures. The company also shows Goody, Treva and Cofique, brands of its sister company GoodyCo. It quotes the director of the Al Wazir brand saying Al Wazir was one of the first commercial olive-oil brands in the Saudi market over 60 years ago and became a household name thanks to the partnership with BTC. The company states its vision is to be the expert of choice in go-to-market solutions for consumer goods in Saudi Arabia, and the group says BTC was ranked among the top 10 distributors in Asia by Asia Business Outlook in 2022.

distributor

Saudi Arabia• Jeddah

Specialized Food Services (SFS) is a Jeddah-based distributor that describes itself as the foodservice distribution arm of the Basamh Trading and Industrial Group (BTIG), which grew from a small shop in Jeddah seven decades ago and describes itself as one of the top 5 FMCG distribution companies in Saudi Arabia. The Basamh Group website says the group set up SFS as its own company after seeing the potential of the foodservice industry, and that it is one of the leading distributors of high-quality food and non-food products to the HoReCa industry. The company says it serves more than 20 cities across the Kingdom, from north to south and west to east; its website shows about 2,500 active customers and 11 distribution centre and cross-dock locations, and lists branches in Jeddah, Riyadh, Taif, Madinah, Tabuk, Dammam, Qassim and Arar. It serves hotels, restaurants, caterers, cafés, bakeries and pastry shops, eateries, institutions, travel retail and vending, relying on an executive sales team and professional chefs under sales-led and chef-led models. Its product categories are bakery, beverages, dairy and milk alternatives, dried food, fish and seafood, oils and fats, pasta and noodles, soups, seasonings, dressings and sauces, snacks, and syrups and spreads, plus non-food items. Brands shown on its website include Leprino Foods, Mydibel, Saudia, Rama, Blue Band, Perrier, Silverdale Australia, Leduc, General Mills and its brands Betty Crocker, Old El Paso, Nature Valley and Bugles, Jordans, Dorset Cereals, Best Mix, Gold Medal, Mera, Nai and Al Wazir, as well as S.C. Johnson cleaning products. Its brand list also includes Goody, Treva and Cofique, which the Basamh Group website says belong to its sister company GoodyCo. The company states that its vision is to be the preferred foodservice partner and supplier in Saudi Arabia, and that its mission is to sell and distribute quality food and non-food products with smart solutions, expertise and craftsmanship that help customers serve their consumers better and grow. It publishes digital catalogues dedicated to bakeries, cafés and quick-service restaurants alongside its full catalogue.

distributor

Saudi Arabia• Riyadh

Bidfood Middle East states that Al Diyafa Company for catering services was founded in 2009 to cover the foodservice channel in Saudi Arabia and describes it as a pioneer of the sector; it was rebranded Bidfood KSA in July 2019, when all four of the group's markets adopted the Bidfood name. The company is part of Bidfood Middle East, which began in the UAE in 2003 as Horeca Trade, and its Saudi operation is presented on a dedicated page of the group website. The company says it has full presence in Riyadh, Jeddah and Dammam, with offices at Legend Tower on King Fahd Road in Riyadh, the Sultana Square Building in Al Khalidiyyah, Jeddah, and on King Fahd Road in Al Khobar, and that it delivers daily to all regions of the Kingdom from 5 distribution centres using multi-temperature trucks. It serves the hospitality channels: hotels, restaurants, cafés, catering companies, airlines, sporting centres and cinemas, and offers fully fledged food and beverage studios where customers create innovations and recipes for their concepts, alongside the myBidfood online ordering platform. The company publishes Saudi catalogues for 2026–2027 covering gourmet flavourings (syrups, dessert sauces and fruit purées), still and sparkling waters, plant-based milk, mixers, energy drinks, dairy (whipping cream, shredded mozzarella, butter and speciality cheeses), centre-of-plate meat (Australian beef, wagyu, lamb and chicken shawarma), commodities (oils, sauces and frozen potatoes), coffee and tea, frozen bakery and pastry and couverture chocolate, as well as coffee machines. Brands named in its Saudi product guide include Red Bull, Fever-Tree, Afia, Al Tahi, Corman, Marco Pierre, Jing tea and Ipso Home coffee. The guide also lists Bidfood Middle East private-label items, such as baguettes, English cakes and frozen cookies produced in Saudi Arabia, canola and frying oils, and burger cheese slices. The group website shows regional food and beverage partners without naming the market, among them Lamb Weston, Valrhona, Kraft Heinz and Anchor. The group says it launched myBidfood in 2021 as the first e-distribution platform dedicated to the foodservice industry in the Middle East, and in 2025 launched Bidfresh, its fresh category of meat, poultry, seafood, fruit and vegetables.

distributor

Saudi Arabia• Riyadh

AITC (Advanced International Trading Company) states that it is a Saudi FMCG sales and distribution company, established in 2024, connecting international and regional brands with retailers, trade channels and consumers across the Kingdom. It is part of the Hayel Saeed Anam & Co. (HSA) Group and, according to its website, builds on the Group's heritage dating back to 1938 and more than four decades of presence in the Saudi market. Its head office is on the 17th floor of Hital Tower, 7069 King Fahad Branch Road, As Shafah District, Riyadh, and it has an office in Tamlik Tower on King Abdullah Road in Jeddah. The company says its integrated distribution network covers more than 30 cities in five regions: Riyadh and Al Qassim (Central); Jeddah, Makkah, Madinah, Taif, Yanbu and Bahra (Western); Dammam, Khobar, Jubail, Al Ahsa, Hafr Al Batin, Nairyah and Khafji (Eastern); Tabuk, Rafha, Arar, Sakaka, Al Qurayyat and Dumat Al Jandal (Northern); and Abha, Jizan, Najran, Bisha, Muhayil, Sabya, Samtah, Abu Arish, Ahad Al Masarihah, Al Ardah, Al Edabi and Bish (Southern). It serves six trade channels: modern trade, wholesale, HORECA, self-service stores, discount stores and e-commerce. Its portfolio spans oils and fats, culinary, spices, snacks, bakery and cereals, as well as household and detergent products. Brands it says it represents include Arma edible oils, Baya olive oil, National Foods spices, Sante wellness foods, Legador condiments, Wonderful premium pistachios, Al Kazzi nuts, St Michel bakery and Mama Sauce condiments, plus non-food brands such as Abha, Fontana and Luminarc. The company lists its capabilities as market entry, sales and distribution, trade marketing, retail execution, supply chain and logistics including warehousing, and category management, and says its vision is to become a leading consumer-goods platform in Saudi Arabia in line with Saudi Vision 2030. Its chairman is Jamal A. Hayel Saeed and its CEO is Adnan Dawood.

distributor

Saudi Arabia• Dammam

Alwasl Food Company, based in Dammam, states that it is a leading importer and distributor of premium food and beverages delivering quality products across Saudi Arabia, combining global sourcing expertise with local market knowledge to build long-term business relationships. It says it aims to build a reputable brand in the Saudi market by importing high-quality food products from the world's most reliable suppliers, with an ambition to expand into the Gulf Cooperation Council countries. The company cites a growing nationwide network and a portfolio of more than 800 clients, serving hotels, restaurants, retail chains and catering companies as well as malls and supermarkets, and says its importing, warehousing and distribution operations are subject to strict inspection procedures to ensure product quality. Its catalogue covers rice, sauces and dressings, spices and seasonings, soup powders, pickles, oil and ghee, milk and dairy, hot drinks, cooking essentials, canned goods, beverages, and baking and desserts. Listed brands include ZER from Turkey (tomato paste, olives, vinegars, pomegranate molasses, stock cubes, ketchup, mayonnaise, oils, vegetable ghee, custard powders and Chantilly cream), American Garden from the USA (mayonnaise, salad dressings, BBQ sauces, spices and pickles), Bontadi Italian coffee, Re.Ba.Ca oils and butter blend from Ukraine and Malaysia, Tukas tomato paste and olives from Turkey, Cool Tropicals juices from Jordan and Longobardi peeled tomatoes, along with feta cheese from the Netherlands and milk powder from New Zealand. The company says it has partnerships with major brands in Australia, New Zealand, India, the USA, Canada, Pakistan, Malaysia, Italy and Brazil. Its own label "Al Wasl" covers Indian basmati rice in several grades (Platinum, Supreme, Super, Premium, Golden, Classic, Daily) and "Al Wasl Gate", and it states that it is accredited and registered with official bodies including the International Organization for Standardization (ISO).

distributor

Saudi Arabia• Jeddah

Abbar Foods, legally Abbar & Sons Food Company, is a Saudi food and consumer-goods distribution company headquartered on King Fahd Road in Jeddah. The company states that it was founded in 1955 and has more than 65 years of experience; it is a subsidiary of Ghazi Abdullah Abbar Company, chaired by its founder Ghazi Abdullah Abbar, with Hani Abbar as CEO since 2013. It operates two core divisions: distribution and logistics, and trading and partnerships with international brands. The company cites more than 450 employees and 11 main branches with warehouses in Jeddah, Riyadh, Dammam, Makkah, Taif, Madinah, Tabuk, Abha, Jizan, Qassim and Al Ahsa, plus 9 warehouse hubs totalling 27,900 m², and is adding a 15,000 m² temperature-controlled central warehouse in Jeddah. Its sales coverage also extends to Najran, Hail, Sakaka, Qurayyat, Arar, Hafr Al Batin, Yanbu and Al Baha. It reports 60 vans, 80 merchandisers (excluding Panda and Othaim), coverage of more than 8,500 outlets and more than 1,000 modern-trade partners, and serves major retail chains, HoReCa clients (restaurants, bakeries, fast-food chains and hotels), wholesale and discount markets, and e-commerce platforms. Its product categories include canned food, spices and condiments, pasta, rice, baking and sweets, dairy products, olive oil, confectionery and snacks, ready-mix desserts and beverages. Brands it distributes include Haribo (gummies and Chamallows), Swiss Kägi (chocolate wafers), Italian Pezzullo pasta, Olio Sasso (olive oil and pomace olive oil) and Spanish Salgado olive oil, British Green's (dessert mixes, custard, jelly, cake and pancake mixes), Chtaura (hummus tahina, rose and blossom water, pomegranate molasses) and Omani Nabil biscuits. The company owns two private brands: Hafel (cream fudge, butter cookies, microwave popcorn, rice and tuna) and Freshco (New Zealand milk powder, Thai tuna, Italian tomatoes, mayonnaise, ketchup, BBQ sauce, rice, grape leaves and breakfast cream). It also refers to its retail partnership with STAR Super & Hypermarkets, part of the Ghazi Abbar Group, and states its vision of being the partner of choice for global suppliers, trade clients and retailers in the Kingdom.

Manufacturer

Algeria• Ain Romana, Mouzaia, Blida

SIM Group is an Algerian agribusiness group founded in 1990, presented on its website as the first private company in milling-semolina in Algeria and a leading producer of pasta and couscous in the country. It is based in the Ain Romana industrial zone, Mouzaia, Blida, and its activities also include oils, water and animal feed. The Algerian chamber of commerce register lists egg pasta, semolina and flour among its products.

Manufacturer

Oman• Rusayl, Muscat

Areej Vegetable Oils & Derivatives (AVOD) S.A.O.C. is Oman's flagship edible-oils manufacturer, founded in 1980 and headquartered with its refinery and packing plant in Muscat. The company serves the GCC and wider Middle East markets as well as more than 30 export countries worldwide. Its product range includes sunflower, corn and palm oils, frying and cooking oils, vegetable ghee, butter and margarine, bakery and biscuit fats, and mayonnaise. Brand names such as Minara, Areej, Sohar, Khafeef, Jabal Akhdar, Hafla, Taj, Sindbad and Muscat Margarine are household staples in Omani and Gulf kitchens.